You can view upcoming dates and reserve your place on courses via our online training store.
Here is a list of areas that will be covered in each SEO training session:
SEO Introduction
• What’s new in search engine marketing?
• Myths and preconceptions about search engine optimisation (SEO)
• Using blogging as an SEO tool
How search engines work
• How is your organisation doing?
• How pages are indexed
• Popularity and link equity explained
Spider killers
• Working with scripts
• Working with frames and tables
• Avoid spider spamming and keyword stuffing
• Doorway/gateway pages
Constructing search engine friendly pages
• Structured markup
• Instructions for robots
• Optimising metadata
• Optimising title syntax
• Identifying suitable landing pages
• Building reciprocal links
Keyword search
• Coming up with a master list
• Using keyword suggestion tools
• How do I know which words my customers are actually using?
• Can I minimise the competition for my keywords?
• Implementing keywords into content and page structure
• New keyword analysis tools and techniques
Buying your way in
• Search Engine Optimisation vs Pay Per Click
• Using link builders
• Paid placement listings
• Web 2.0 and new media marketing
Defining a plan for your company or organisation
• Setting and attaining objectives
• Planning a strategy
• When and what to register
• Performing spot checks
• Monitoring your web stats
• Maintaining your position
• Latest Google Webmaster Central +developments
